Insurtech · Realised — Trade saleEmbedded insurance at the point of purchase.
A pioneer of embedded insurance that placed cover inside e-commerce checkouts across Europe — and was ultimately acquired by Allianz Partners.
Our role
Investor · Strategic partnerships
Stage
Growth → Exit
Geography
Europe, Japan
Period
2015 – 2022
Key figures
2022
Acquired by Allianz
28
Countries live
1,500+
Retail partners
€100M+
Capital raised
Figures are company-reported or publicly disclosed and reflect the most recent available data point.
Storyline
How it unfolded.
- 01
The opening
Product insurance was sold badly at the shop counter and barely at all online — a distribution gap, not a product gap.
- 02
The thesis
Insurance sells best where the purchase decision already happens; the winner is whoever owns the checkout integration layer.
- 03
What we did
Supported retail and carrier partnership development and the international rollout of the embedded product.
- 04
Where it stands
Acquired by Allianz Partners in 2022 — a strategic exit into one of the world's largest insurance groups.
Outcomes
- Trade sale to Allianz Partners
- Embedded distribution live across 28 countries
- Carrier and retailer partnerships spanning Europe and Japan
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