Consumer · RealisedA tech-enabled coffee chain built for Asian density.
A mobile-first coffee brand that opened hundreds of compact stores across Asia in under three years by treating each location as a logistics node, not a café.
Our role
Investor · Brand & expansion support
Stage
Seed → Series B
Geography
Southeast Asia
Period
2020 – 2023
Key figures
250+
Stores opened
7
Markets entered
<3 yrs
To regional scale
80%+
Orders via app
Figures are company-reported or publicly disclosed and reflect the most recent available data point.
Storyline
How it unfolded.
- 01
The opening
Asian urban density and mobile payment penetration made a small-format, app-led coffee format viable years before Europe.
- 02
The thesis
Win the commute: tiny footprints, pre-order ahead, high throughput per square metre and a brand that travels across borders.
- 03
What we did
Backed the brand build and supported the multi-market rollout playbook and franchise structuring.
- 04
Where it stands
A regional footprint built at unusual speed, with the app as the primary ordering channel from day one.
Outcomes
- Multi-market rollout across seven countries
- App-first ordering as the default customer behaviour
- Compact-format store economics validated at scale
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